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Apple

Part of what makes MacBook Air so responsive is that it’s designed entirely around SSD storage. Not only does this make MacBook Air much lighter and more portable than traditional notebooks, it also provides faster access to data. Available in capacities up to 512GB,3 this PCIe-based SSD storage is up to 17x faster than a traditional 5400-rpm notebook hard drive.4 So when you flip open MacBook Air, it’s ready to go right away. Even after a month in standby mode, the screen springs to life.

Apple

Part of what makes MacBook Air so responsive is that it’s designed entirely around SSD storage. Not only does this make MacBook Air much lighter and more portable than traditional notebooks, it also provides faster access to data. Available in capacities up to 512GB,3 this PCIe-based SSD storage is up to 17x faster than a traditional 5400-rpm notebook hard drive.4 So when you flip open MacBook Air, it’s ready to go right away. Even after a month in standby mode, the screen springs to life.

Apple

Featuring a slim profile, sleek design and innovative technologies, the MacBook Pro is built to perform. The Touch Bar above its keyboard is a multi-touch enabled strip of glass that puts a host of tools right at your fingertips for instant access. The 38.1 cm Retina Display guarantees stunning visuals with realistically vivid details. It comes with powerful inbuilt speakers that deliver up to 58 percent more volume than standard laptops. With a Force Touch trackpad, this laptop offers your fingers more room to gesture and click. Further adding to its powerful performance are the Intel Core i7 processor, 512 GB SSD, 16 GB DDR3 RAM and Radeon Pro 455 GPU.


Apple

Mac has always been built around a singular vision: to create machines that are as powerful and functional as they are beautiful and intuitive. Mac Pro is a stunning realization of that ideal. All the elements that define a pro computer — graphics, storage, expansion, processing power, and memory — have been rethought and reengineered. So you have the power and performance to bring your biggest ideas to life.

Apple

Mac has always been built around a singular vision: to create machines that are as powerful and functional as they are beautiful and intuitive. Mac Pro is a stunning realization of that ideal. All the elements that define a pro computer — graphics, storage, expansion, processing power, and memory — have been rethought and reengineered. So you have the power and performance to bring your biggest ideas to life.

Apple

Our goal with MacBook was to do the impossible: engineer a full‑size experience into the thinnest, lightest Mac notebook yet. And not only is it compact — it’s more powerful than ever. The new MacBook delivers up to 20 percent faster performance with new seventh‑generation Intel Core m3, i5, and i7 processors,1 and up to 50 percent faster SSD storage.2


Apple

Our goal with MacBook was to do the impossible: engineer a full‑size experience into the thinnest, lightest Mac notebook yet. And not only is it compact — it’s more powerful than ever. The new MacBook delivers up to 20 percent faster performance with new seventh‑generation Intel Core m3, i5, and i7 processors,1 and up to 50 percent faster SSD storage.2

Apple

It’s razor thin, feather light, and even faster and more powerful than before. It has the brightest, most colorful Mac notebook display ever. And it features the Touch Bar — a Multi-Touch enabled strip of glass built into the keyboard for instant access to the tools you want, right when you want them. MacBook Pro is built on groundbreaking ideas. And it’s ready for yours.




Apple




With fourth-generation Intel Core processors, Mac mini keeps up with computers twice its size. You can choose a 1.4GHz, 2.6GHz, or 2.8GHz dual-core Intel Core i5. Or go for an even more powerful 3.0GHz dual-core Intel Core i7.

When you’re using processor-intensive applications, Turbo Boost 2.0 increases the clock speed up to 3.5GHz. Hyper-Threading lets each core run two threads, so macOS multitasks even more efficiently. And an integrated memory controller connects fast 1600MHz memory directly to the processor, so it gets right to work on your data. In short, Mac mini is a little box of vroom.



Apple




With fourth-generation Intel Core processors, Mac mini keeps up with computers twice its size. You can choose a 1.4GHz, 2.6GHz, or 2.8GHz dual-core Intel Core i5. Or go for an even more powerful 3.0GHz dual-core Intel Core i7.

When you’re using processor-intensive applications, Turbo Boost 2.0 increases the clock speed up to 3.5GHz. Hyper-Threading lets each core run two threads, so macOS multitasks even more efficiently. And an integrated memory controller connects fast 1600MHz memory directly to the processor, so it gets right to work on your data. In short, Mac mini is a little box of vroom.



Apple

Faster and more powerful than ever, iMac is now equipped with seventh-generation Intel Core i5 and i7 processors and the latest high-performance graphics. Storage kicks into high gear as well, with the speedy and spacious Fusion Drive now available in standard configurations of both the 27-inch and 21.5-inch Retina models. So you can do everything you love to do on iMac. All at maximum velocity.

Apple

Faster and more powerful than ever, iMac is now equipped with seventh-generation Intel Core i5 and i7 processors and the latest high-performance graphics. Storage kicks into high gear as well, with the speedy and spacious Fusion Drive now available in standard configurations of both the 27-inch and 21.5-inch Retina models. So you can do everything you love to do on iMac. All at maximum velocity.

Apple

A desktop experience that draws you in and keeps you there. This is the idea behind today’s iMac. And now that idea is more powerful than ever. The new iMac is packed with all-new processors, the latest graphics technologies, innovative storage, and higher-bandwidth connectivity. And it all comes to life on the brightest and most colorful Retina display iMac has ever seen. So you get an even more immersive experience — and a scintillating new way to take it all in.


Apple

It’s razor thin, feather light, and even faster and more powerful than before. It has the brightest, most colorful Mac notebook display ever. And it features the Touch Bar — a Multi-Touch enabled strip of glass built into the keyboard for instant access to the tools you want, right when you want them. MacBook Pro is built on groundbreaking ideas. And it’s ready for yours.

Apple



With fourth-generation Intel Core processors, Mac mini keeps up with computers twice its size. You can choose a 1.4GHz, 2.6GHz, or 2.8GHz dual-core Intel Core i5. Or go for an even more powerful 3.0GHz dual-core Intel Core i7.

When you’re using processor-intensive applications, Turbo Boost 2.0 increases the clock speed up to 3.5GHz. Hyper-Threading lets each core run two threads, so macOS multitasks even more efficiently. And an integrated memory controller connects fast 1600MHz memory directly to the processor, so it gets right to work on your data. In short, Mac mini is a little box of vroom.


Apple

A desktop experience that draws you in and keeps you there. This is the idea behind today’s iMac. And now that idea is more powerful than ever. The new iMac is packed with all-new processors, the latest graphics technologies, innovative storage, and higher-bandwidth connectivity. And it all comes to life on the brightest and most colorful Retina display iMac has ever seen. So you get an even more immersive experience — and a scintillating new way to take it all in.

Apple

Storage is about space. But it’s also about speed. A Fusion Drive gives you the best of both worlds. The apps and files you use the most are automatically stored on fast flash storage, while everything else moves to a high-capacity hard drive. From booting up to launching apps to importing photos, it’s faster and more efficient to do it all with Fusion Drive. And it’s now standard on all 27-inch models, and on the 21.5-inch model available at just $1499.

Apple

iMac features powerful new Radeon Pro 500 series graphics that make a spectacle of everything you see. The 27-inch iMac with Retina 5K display is loaded with up to 8GB of dedicated VRAM. And the 21.5-inch iMac with Retina 4K display ignites with up to 4GB. Both deliver visual effects and 3D graphics that exhibit raw power in its most polished form. On top of that, you get advanced video editing capabilities. Now you can edit multicam projects in Final Cut Pro X with up to five streams of full-resolution 4K video.

Apple

Enjoy beautifully balanced, high-fidelity sound that takes listening to new levels with wide dynamic range and more bass for maximum boom. The speakers are connected directly to system power, enabling greater peak amplification. So they make MacBook Pro the perfect choice for mixing a track on the fly, editing video on location, or enjoying a movie on the go.

Apple

It’s razor thin, feather light, and even faster and more powerful than before. It has the brightest, most colorful Mac notebook display ever. And it features the Touch Bar — a Multi-Touch enabled strip of glass built into the keyboard for instant access to the tools you want, right when you want them. MacBook Pro is built on groundbreaking ideas. And it’s ready for yours.